11 Tourism Partners Agree to TAT Policy in Building Confidence Among Tourists Through “Thailand Traveller Voice” Platform

11 tourism partners come together in line with the policy of the Tourism Authority of Thailand (TAT) on the Thailand Traveller Voice platform. The platform aims to collect feedbacks from tourists for developing and setting up safety standards to build confidence among tourists during the New Year season in the wake of the Covid-19 pandemic.

Mr. Yuthasak Supasorn, Governor of TAT, revealed that TAT wanted to boost confidence among the tourists in the digital age where the internet is accessible for everyone. TAT would like to take this opportunity to open an online platform, Thailand Traveller Voice, to provide opportunities for tourists to report problems encountered from various tourist sites/service spots online such as hygiene standards received from service providers, safety standards or various services by operators etc. The Thailand Traveller Voice online platform will be the center to receive feedbacks/ problems from tourists and pass on the feedbacks in real time to relevant parties for further process. This is a joint effort to develop the tourism industry and business to meet the needs of tourists and boost their confidence.

All the 11 partners that have acknowledged and participated in the project are leading organizations namely BTS Skytrain, Central Pattana Group, Emporium, Emquartier, Mida Hospitality Group, MBK Hotel & Tourism consisting of Pathumwan Princess Hotel, Layana Resort & Spa, Dusit thani, Tinidee Hotel & Resort, The Olympic Club, PAÑPURI, Siam Piwat consisting of Siam Center, Siam Discovery, Siam Paragon, Iconsiam, and Siam Premium Outlets Bangkok, Thai Hotels Association, The Mall Group, Thai Smile Airlines and Hirusoft Alcohol Spray.

Mr. Yuthasak said, “Thailand Traveller Voice platform will help create peace of mind and confidence in traveling. All feedbacks from the tourists will be forwarded directly to the relevant authority. This will helping tour operators to improve their services from the feedbacks received such as maintaining SHA hygiene safety standards that will be directed to the individual responsible for the project under the supervision of the Ministry of Public Health as well as other services that can be forwarded directly to the relevant parties. The comments and feedback submitted by tourists will be processed and summarized into insights that the TAT and all the sectors related to the tourism industry can use in planning and developing strategies that meet the needs of tourists. This will give the tourism industry of Thailand a clear direction for development”.

All tourism business operators who are interested in participating in implementing the platform as the medium to receive feedbacks from tourists can contact the project administrator at 097-195-4283 and email arisara.sing@gmail.com. Tourists can access this platform through a variety of channels such as QR Code or website thailandtravellervoice.com. If all tourism business operators implement this platform for data collection, Thailand will have quality big data and be able to analyze and develop from the data while forwarding the information in “White Paper” format to the tourism business operators. The tourism business operators can bring use the information and directions to develop their own business whereas these quality data will help make the business development directions clearer with more services that meet the needs tourists which will bring in more income both to the tourism business operators and the tourism industry of Thailand.